Make it a thrill for clients to do business with you. Compel them to buy into your brand. Give them real reasons to care about your organization with stories of how you will make their lives better.
Corporate Storytelling creates, builds and manages your image in words, pictures and sounds, using the power of multi-media platforms to call clients to action. Stories are the reason your clients buy from you or support your organization in the first place. If you don’t know why you are really in business, beyond profit, why should they care?
Your staff and clients tell stories about your organization all the time. Are they true? Word of mouth, good or bad, spells the success or failure of your business. Especially in an internet world.
To get your Corporate Story straight you need to define and refine the building blocks of effective communications – your Vision, Mission and Positioning Statements, and the organisation’s Corporate and Brand Values and Characteristics.
If these are just statements they’re dead. If they are living concepts they tell the inspirational story of who, what, when, where and why you are in business, the reasons why customers should do business with you, why they should buy into your tribe.
Great Communications Strategies are created the same way as great stories, from the foundational blocks of classic storytelling narratives. To build a campaign, we decide together what’s the most compelling story to tell and in which media to build awareness and call clients to action.
Like all good stories there’s a beginning, middle and end to your Corporate Story and Communications Strategy, which follows the same principles as classic narrative structure.
Every organization needs to refine and develop foundational communication blocks and repeat and repeat them so clients know what you do. We run fun, creative workshops and processes to help you build the following: –
Video is the most powerful multi-media tool for telling your Corporate Story. We can make one for you, for less than the cost of designing a print ad. A two minute overview of your company or latest product on your website’s landing page can convert visitors to purchasers. Video applications are endless, ranging from on-line staff-training programs, to summarising your annual report, to reaching out to investors.
Some of the Videos in our gallery are made with a one person crew for less than the cost of renting a billboard . Some were shot in only twenty minutes and edited in a few hours.
These days, video is totally affordable for even the smallest company, given technological advances in equipment and the press-a-button-post-it-up capabilities of Facebook or YouTube. We can teach you how, as part of an integrated strategy.
Video even pays for itself. Video embedded into a web page boosts Search Engine Optimisation, (where you rank on a Google search), fifty three times higher than a text only page. Search engines prioritise good content and video ranks at the top of the pile.
Videos can paint a million words in a few short seconds. The multi-layered force of spoken words, moving pictures, musical atmospheres and varied pacing can bring your corporate story to life in a way that no other medium can.
We’d be happy to advise you on how to build video into winning social media policy, how to go viral on YouTube, or how to use video to get your website to the top of a Google search.
We have been making every type of video and broadcast television for over 30 years – from the shortest snippet to long series of documentaries. If you need the deluxe version with the slickest production values, we’ve won awards for that type of programming too. Video is the medium of the future.
Video is the most powerful multi-media tool for telling your Corporate Story. We can make one for you, for less than the cost of designing a print ad. A two minute overview of your company or latest product on your website’s landing page can convert visitors to purchasers. Video applications are endless, ranging from on-line staff-training programs, to summarising your annual report, to reaching out to investors.
Some of the Videos in our gallery are made with a one person crew for less than the cost of renting a billboard . Some were shot in only twenty minutes and edited in a few hours.
These days, video is totally affordable for even the smallest company, given technological advances in equipment and the press-a-button-post-it-up capabilities of Facebook or YouTube. We can teach you how, as part of an integrated strategy.
Video even pays for itself. Video embedded into a web page boosts Search Engine Optimisation, (where you rank on a Google search), fifty three times higher than a text only page. Search engines prioritise good content and video ranks at the top of the pile.
Videos can paint a million words in a few short seconds. The multi-layered force of spoken words, moving pictures, musical atmospheres and varied pacing can bring your corporate story to life in a way that no other medium can.
We’d be happy to advise you on how to build video into winning social media policy, how to go viral on YouTube, or how to use video to get your website to the top of a Google search.
We have been making every type of video and broadcast television for over 30 years – from the shortest snippet to long series of documentaries. If you need the deluxe version with the slickest production values, we’ve won awards for that type of programming too. Video is the medium of the future.
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