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  1. Deva Premal & Miten play Edmonton Sep 19th

    Posted by Marina Michaelides
    / August 21, 2014 / Leave a comment
    Buy Tickets here  Back in Edmonton after their sell out concert last year, Deva Premal & Miten return with their beautiful band for a magical evening of sacred mantras, love and healing on Friday September 19th at the Oasis Conference Centre. Doors open 6:45 pm. Floor plan and concert description...
    Posted in Blog
  2. My Vision Mission Table is part of the curriculum at U.S University

    Posted by Marina Michaelides
    / August 5, 2014 / Leave a comment
    So many companies get Vision and Mission Statements mixed up, the wrong way round, or worse. The clarity provided by the table below has caught the attention of St. Leo’s University in Florida…they are using it in their on-line marketing courses. Thanks for the compliment St. Leo’s. Do YOUR company...
    Posted in Blog
  3. Love working on water

    Posted by Marina Michaelides
    / August 5, 2013 / Leave a comment
    Spent a wonderful weekend filming with a wonderful family telling their story of how important their lakeside cabin has been in bonding their family together and building everlasting memories. The Layton’s stunning lodge and all-things-lake-side recreation at Sylvan lake really is idyllic family life. My assignment…to make everyone who watches...
    Posted in Blog
  4. The language of love

    Posted by Marina Michaelides
    / April 8, 2013 / Leave a comment
    Advertising is about getting across one message, one higher human value. And when it comes to Italian food, feeding someone is another way of saying “I love you”.  Here’s the new ad for the much beloved Italian Centre family of businesses in Edmonton. The ad copy moves away from what...
    Posted in Blog
  5. Before and After Energy

    Posted by Marina Michaelides
    / April 8, 2013 / 5 Comments
    Solution 105 wanted some videos for their website. But you can’t make a video if your basic communications building blocks aren’t sorted. Over the last six months we’ve completely revamped their corporate messaging, from vision, mission and positioning statements to tag-line, new logo and of course a brand new website...
    Posted in Blog
  6. Get attention in 3 nanoseconds or less.

    Posted by Marina Michaelides
    / March 13, 2013 / Leave a comment
    We’re taking the Italian Centre’s advertising in a whole new direction as Teresa Spinelli turns into a serial-store-opener and gets ready to open a third location on top of the two others and Massimo’s restaurant she already owns. We had just a couple of days to get this ad together...
    Posted in Blog
  7. You now own your own TV station, newspaper. You better tell some great stories.

    Posted by Marina Michaelides
    / June 12, 2012 / 3 Comments
    For the first time ever, businesses and organisations have power and technology at their fingertips to tell their own story without spending millions – on your website and YouTube Channel, pictures on Pinterest, the blogs and updates you plaster all over your social media sites. So now that you can...
    Posted in Blog
  8. Press Releases that work, case study Roots on Whyte

    Posted by Marina Michaelides
    / May 17, 2012 / 2 Comments
    Here’s an example of where a press release was written so journalists can simply lift copy from and put it into their story. The Global TV story at this link (You’ll have to skip the ad, sorry) lifted the copy from the release below. Do the journalist’s job for them...
    Posted in Blog
  9. Networking in a Bikini

    Posted by Marina Michaelides
    / May 16, 2012 / 2 Comments
    So what if Mark Zuckerberg turns up in a hoodie for work? Move over stiff corporates, the next generation are a lot more casual. There are even some places that a pink bikini is the appropriate attire for meeting new clients. I’m not being sexist or using sex to sell....
    Posted in Blog
  10. It’s about your clients, not you.

    Posted by Marina Michaelides
    / May 8, 2012 / Leave a comment
    Too many companies write about what they’re good at and what they do. Customers don’t care. They care about what you can do for them. Whenever you write anything, put yourself in your client’s shoes. What do they need to hear? What unique benefit do you offer? For example, the...
    Posted in Blog
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  1. Deva Premal & Miten play Edmonton Sep 19th

  2. My Vision Mission Table is part of the curriculum at U.S University

  3. Love working on water

  4. The language of love

  5. Before and After Energy

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