Workshops and seminars to establish the Building Blocks of your Corporate Story–your Vision, Mission, Values, Positioning Statements and Tag Lines, even coming up with a name for your business.
Research and Environmental Scanning
Set your company and target market into the context of the bigger picture.
Based on research and metrics, put the pivotal P’s in place. Price, Product, Place, Promotion. And Publicity. Gap Analysis, where are you, where do you want to be, what will it take to get there?
Workshops, seminars and interviews to create corporate identity and design the look, feel and tone of your organisation’s personality.
Brand Collateral Development
Implement the brand in stationary, posters, brochures, giveways, signage, packaging etc.
Marketing Communications Strategy
Identify the core story to tell in which media channel to maximize reach to your target market. Create integrated campaigns across traditional and online media to drive clients to buy into your brand.
If it can be written down, we can bring it to life and tell a great tale to enthrall your audience. From web copy, to annual reports, to speeches, don’t bore people with bad copy. It’s rude.
A great website is easy to find, lovely to use and looks fantastic. An excellent website is built on strategy–techniques to drive your target market to your site in the first place and to convert them into customers once they get there. Our partner CategoryCode designs and builds sites optimized for your On-line Marketing Strategy.
Stock photos say nothing about your company. Use the new digital technology to take great pictures in natural light and use them on your social media sites, website, even annual reports.
Video tells the story more effectively, emotionally and informatively than any other medium in the shortest amount of time. We specialise in finding the very heart of your story, developing it and sharing it to convert visitors into customers and to build your brand.
On and off line, identify key messages, design ads and co-ordinate media buys in print, radio, TV, billboards, online. Depending on the campaign, we draw from a stable of freelance experts and strategic partners.
Generate free publicity by knowing the sorts of stories journalists look for. And deal with any negative fallout if bad news gets out.
Social Media Strategy
Advice on how to build networks, populate with effective multi-media content and conversations, to create a tribe of loyal fans who love why you are in business.