Did you Win or Lose? Did the heroine slay the dragon?
When the Mission is accomplished and the media or promotional campaign is over, is the world a better place? Is there another next step needed to fulfill the Vision? Or has the exit strategy been achieved and it’s time to live happily ever after?
We always measure the success of each initiative, qualitatively and quantitatively, with metrics built into any campaign or promotion at the very beginning.
In the end, if we have inspired your customers to live, love, be and do better by using your products and services, we’re happy.