Advertising is about getting across one message, one higher human value. And when it comes to Italian food, feeding someone is another way of saying “I love you”.  Here’s the new ad for the much beloved Italian Centre family of businesses in Edmonton. The ad copy moves away from what they sell, (a feature) to WHY they are in business, ( a benefit).  To love you…

Click this link for some Italian-style loving.  ITALIAN CENTRE SHOP Amore Teresa & Massimo April 2013