We’re taking the Italian Centre’s advertising in a whole new direction as Teresa Spinelli turns into a serial-store-opener and gets ready to open a third location on top of the two others and Massimo’s restaurant she already owns.

We had just a couple of days to get this ad together for The Examiner – remembering you have three nanoseconds to catch someone’s attention so ads must be emotional, memorable and uncluttered. Compare the ‘after’ ad of the young girls we just launched, compared to the ‘before’ ad from last year, below. What do you think?